TikTok for Jason, OnlyFans for Lucia: Tom Henderson Pitched Crazy Idea for GTA 6 Marketing

It is known that the marketing campaign for GTA 6, the most anticipated game of 2026, will kick off this summer. Furthermore, Strauss Zelnick, CEO of Take-Two Interactive, recently teased that June 21 could be the day that sets the stage for the release of new details about the game.

It is not yet known exactly what the marketing campaign for GTA 6 will look like, but Strauss Zelnick also confirmed that it will differ from that of its predecessor, GTA 5 —specifically, in terms of television advertising. Meanwhile, during a recent Insider Gaming Weekly stream, Tom Henderson joked that Rockstar Games could run with a wild idea by giving Jason a TikTok account and Lucia an OnlyFans account. Of course, it sounds funny, but if the developers were to go through with it, it would be something truly out of the ordinary.

“Tom Henderson jokes about how Rockstar could handle the marketing for GTA 6.

“Jason’s gonna have a Tik-Tok account & Lucia’s gonna have an only fans account”

All joking aside, I can definitely see them leaning into social media.”

There have also been rumors that a GTA 6 ad will be shown during the upcoming 2026 World Cup —one of the year’s biggest events—which seems more plausible than a TikTok account for Jason or an OnlyFans account for Lucia. But theoretically, this could bring Rockstar Games additional, and perhaps even unimaginable, revenue. However, according to rumors, the game itself will feature its own version of TikTok or Instagram Reels, which will bring the game world to life, as NPCs will be able to share moments from their lives—including how Jason and Lucia behave.

For now, you can also find out everything we know about GTA 6 so far - the story, gameplay, map, open world, platforms, and more.

Would you like to see the main characters of GTA 6—Jason and Lucia—getting TikTok and OnlyFans, respectively? Share your thoughts in the comments below!

Grand Theft Auto VI will release on November 19 for PlayStation 5 and Xbox Series X/S.