The Art of Gamification – From Video Games to Casino Slots

The gaming industry is such a major influence on society, that elements of it can now be found in other places. This concept is known as gamification, and it includes aspects of video games being transported elsewhere to boost engagement.

The online casino industry is one of the best places to see gamification in action, and some experts believe this is used to attract the esports crowd. Gamification can also be found in other places, such as in ecommerce loyalty schemes and on language learning apps. The use of this idea is an art, though, and some businesses do it better than others.

Gamification Becoming a Key Feature of Online Casinos

Gamification has been a winning marketing technique to up the engagement levels in various industries, with the online casino sector standing out as one that has got it down to a fine art. Indeed, many sites in the booming market use gamification methods to attract attention. When players see them, they know that they will be able to level up their casino experiences beyond simply playing the games.

According to experts that assess new online casino sites in the space, however, there are nuances involved with introducing gamification elements. Brands need to ensure that they’re not too confusing to put off older players, but advanced enough to appeal to the younger esports crowd. The next generation of players most certainly wants gamification, though, and it’s something that sites need to work towards.

The gamification of online casinos spans way beyond the games on offer and plays a part in special promotions and VIP schemes. Players can do things such as spin wheels for daily prizes or collect stars to climb up a leaderboard, giving them a greater incentive to keep playing.

Why This Appeals to Esports Players

The bustling esports industry has been built on gamification, with many of the top-played titles using in-game elements that provide additional rewards on top of simply winning. For instance, there are loot boxes that come with surprise advantages, along with leaderboards and records for players to beat. It’s obvious that gamification is one of the key elements that lead analysts to believe that this sector will be worth more than $7.46 billion globally by 2030.

Online casino operators have clearly witnessed the rise of esports and realised that they need to tap into this crowd using gamification. There are certain sites have turned their experience into something akin to an RPG game, where players have to complete certain tasks to level up and have a chance of getting better bonuses. To esports players and fans who have grown accustomed to this form of journeying through a game, it’s completely natural and something they expect to find in their other online pursuits.

It's clear that gamification is working, as it can be found in countless other places, too. For instance, leading ecommerce sites set mini challenges for users, such as completing purchases in a certain timeframe to earn rewards. Language apps allow people to collect tokens and climb leaderboards as well, helping to incentivise them to continue playing. In the future, it’s likely that gamification will be everywhere.