Brawl Stars Unveils New Logo Ahead of September Update

Supercell’s hit mobile game Brawl Stars has officially revealed its brand-new logo, which will debut with the upcoming update in early September. According to the development team, the change was long overdue, as the old design felt outdated and overly complicated compared to other modern gaming brands.

Why Brawl Stars Needed a Logo Refresh

The developers explained that the previous logo didn’t fully capture the essence of the game’s identity. They emphasized that “Brawl” is the core of the brand and the most recognizable part of the name, yet in the old design, the focus shifted to “Stars” due to its size and color dominance.

Another issue was complexity. The old logo contained multiple layered elements, which made it difficult to read at smaller sizes and less versatile across different platforms—whether in ads, merchandise, or collaborations.

The developers also noted that the style looked increasingly dated. Competing in a crowded gaming market requires logos that are sharp and instantly recognizable, and the contrast between the old design and the game’s app icon—where the skull plays a central role—only added to the inconsistency.

The Vision Behind the New Logo

While some fans have expressed disappointment with the updated look, the team stressed that this is not a full rebrand, but an evolution of the existing logo. The goal was to modernize the design while preserving its legacy.

During development, several versions were tested, ranging from subtle adjustments to bold overhauls. The chosen design was the one that performed best in testing and received the most positive reactions from player focus groups—many of whom assumed it was already the official logo due to how well it matched the app icon.

Before finalizing, the team made small refinements to ensure that the logo retained its familiar identity. Core elements such as the skull motif, color scheme, and font style remain intact, helping the design feel fresh yet recognizable.

A Balancing Act Between Legacy and Modernity

Ultimately, the new Brawl Stars logo aims to strike a balance: it simplifies and modernizes the visual identity while keeping the spirit of the game alive. Though opinions may remain divided among fans, Supercell hopes this update will give the brand a cleaner, more consistent look that stands out in today’s competitive gaming landscape.