ESL Gaming starts partnership with Gameloft for Brands

ESL Gaming is now partnering with Gameloft for Brands, the maker of mobile video games, to develop a sponsorship ecosystem in mobile esports.

According to a press release, the partnership agreement suggests that ESL Mobile Open 2021 season will introduce new advertising solutions for sponsors this fall.

Kevin Rosenblatt, General Manager Mobile, ESL Gaming: "Gameloft has been instrumental in shaping our vision for the future of mobile esports, helping to create a new culture of engaged players and aspiring brands."

The ESL Mobile Open Fall Season 2021 will also feature the mobile racing game Asphalt 9: Legends, published by Gameloft. On both iOS and Android, players will compete in a fully branded game mode that offers virtual advertising solutions for sponsors.

Alexander Tan, Senior Vice President, Partnerships and Advertising, Gameloft for Brands: “Through our long-term partnership with ESL, we are taking esports brand sponsorship solutions to the next level. Gameloft for Brands offers innovative in-game sponsorship solutions for brands to reach and engage your audience. "

Gameloft for Brands is a developer and designer of games and gaming experiences for brands. The firm produces and develops video games to help foster stronger connections between brands and players.