Santander becomes a sponsor of FURIA

Brazilian esports organization FURIA has signed a deal with Santander Bank, introducing it as a new sponsor. The deal will be valid for one year.

As part of the agreement, the Santander brand will appear on all FURIA team jerseys, social media products, live Twitch banners and other marketing promotions to be confirmed at a later date.

This is Santander's latest step into Brazilian esports since signing with the Brazilian League of Free Fire in February.

Note that Santander is joining companies such as Red Bull, PokerStars, Nike, HyperX, Twitch, Betway and AOC as partners of the esports organization FURIA.

Interestingly, the organization has no plans to sign new contracts for the season any time soon, and only two new sponsors, who are already under negotiation, could be announced in the coming months. According to the co-founder of the organization, Andre Akkari, B FURIA has decided to reduce the number of brands for the sake of a healthy search for balance.