Evil Geniuses renews partnership with Monster Energy

North American esports organization Evil Geniuses renewed its 10-year partnership with energy drink brand Monster Energy. To celebrate the 10th anniversary of the partnership, Evil Geniuses will share the retrospective content on their social media platforms.

The exact details of exactly which activations will take place under the new agreement have not yet been disclosed. However, the esports organization has confirmed that the deal is multi-year ahead.

Over the past few months, Evil Geniuses has entered into a number of partnerships as well as extensions to existing deals. Only from the beginning of 2021, the organization began cooperation, in particular, with Coinbase, POINT3, Bud Light and Elysian Brewing.

Monster Energy's commercial portfolio, meanwhile, includes esports organizations such as Fnatic, Alliance, NAVI, and PSG.LGD. In addition, Monster Energy has partnered with various esports companies over the years, including DreamHack, Team Liquid and Brazilian INTZ.