Team Liquid signs DJ Ruben de Ronde as brand ambassador
Esports organization Team Liquid has signed a contract with Dutch DJ and music producer Ruben de Ronde as brand ambassador. We note that the organization previously partnered with de Ronde during the launch of Liquid + in January this year.
de Rond becomes the second high-profile celebrity to join forces with Team Liquid as a brand ambassador in 2021, joining former WNBA champion Erial Powers announced in January.
Moreover, this appointment marks the continuation of Team Liquid's other musical collaborations. These include partnerships with EDM label Armada Music and pop rock band Anamanaguchi.
Even though the partnership only became known in April, Team Liquid was pretty busy when Liquid + launched. Note that the organization is currently collaborating with companies and brands such as IMC, Bud Light and Naruto.
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