Ninjas in Pajamas introduced a new logo

The Swedish esports organization Ninjas in Pajamas has unveiled a new visual identity for the team as part of its rebranding, the first in the organization's 20-year history.

The logo update was carried out under the guidance and direct consultation of the Motto consulting company. It is noted that the updated design will introduce a new color scheme, ditching the team's signature black, gold and brown palettes for a brighter neon look.

The shuriken emblem has been partially redesigned to take on a more modern look. The rebranding reflects inspiration from ancient Japanese traditional art and symbolizes the futuristic, powerful and mysterious brand embodied by Ninjas in Pajamas.

The redesigned Ninjas in Pajamas is featured alongside many other outstanding teams and leagues that have decided to rebrand over the past few months, including Rogue, LCK, Panda Global and Dignitas. As far as the Swedish organization is concerned, rumors suggest that it took over a year to rethink the brand, involving several agencies.

Founded in 2000, Ninjas in Pajamas is one of the most recognizable and long-standing esports organizations operating to this day.

The organization is currently represented in disciplines such as CS: GO, Rainbow Six Siege, VALORANT and FIFA.