KitKat returns as LEC sponsor
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KitKat joins a growing roster of partners revolving around the LEC for the 2021 season. The new campaign will be built around the slogan "Even the Biggest Champion Needs a Break", with new game-themed commercial broadcasts highlighting the phrase's meaning.
Note that the deal was achieved thanks to the support of the sports business agency SPORTFIVE.
The LEC this week announced a number of returning and expanded partnerships, including Warner Music, KIA, Logitech G, Beko, Red Bull, Alienware and Secretlab.
KitKat previously signed a partnership agreement with the Spanish organization Vodafone Giants.
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