CLG enters into marketing partnership with Playfull
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North American esports organization Counter Logic Gaming (CLG) has entered into a marketing partnership with the Playfull platform. As part of this deal, Playfull will be able to offer CLG products to its community members as a reward. In addition, companies can collaborate on marketing and promotional campaigns throughout the partnership.
According to the release, the partnership will include "brand integration" for Playfull through digital channels and the organization's website.
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The Los Angeles-based gaming company rewards League of Legends players with physical prizes for successful gameplay. The platform also provides a variety of competitive and social features as well as a premium currency that can be used on its online store.
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