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EGW-NewsFnatic signs multi-year deal with Jack Link's

Fnatic signs multi-year deal with Jack Link's

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Snack maker Jack Link's has a multi-year deal with esports organization Fnatic. Under the new agreement, the Jack Link logo will be displayed on Fnatic jerseys and the parties will collaborate on content creation.

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In a recent interview with Sports Business magazine, Jack Link's marketing executives discussed the company's intentions to expand its portfolio of esports and gaming partnerships. Note that the company formed a relationship with Envy Gaming that began in 2019.

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