LG becomes a sponsor of Fluxo's League of Legends roster

Brazilian esports organization Fluxo has announced a sponsorship deal with electronics manufacturer LG Electronics for its newly formed League of Legends team. As a result, LG will advertise its brand of Ultragear monitors on the T-shirts of all Fluxo lineups.

We are very excited to partner with Fluxo. We had the opportunity to work with them during the BGS as part of strengthening our strategy in democratizing access to the esports market in Brazil. LG is constantly investing in innovation and renewal for gamers to deliver the best experience in the monitor segment from novice gamers to professional esports players.

Leonardo Almeida, Senior IT Manager, LG

Interestingly, this is not the first collaboration between Fluxo and LG. The companies partnered for a booth at the Brazil Game Show, which took place in São Paulo in 2022.

As the person responsible for this agreement with LG, I am extremely pleased to see that what was launched at BGS 2022 continues to bear fruit for both parties and can bring even more. These are two brands that are references in their respective markets and that can greatly benefit from each other's experience in developing actions and solutions for the gaming community.

Allan Fernandez, Director of Business at 3C Gaming, the management company of Fluxo

Recall that in early December, the Brazilian eSports organization Fluxo officially announced the purchase of the Rensga eSports slot in the Brazilian League of Legends Championship (CBLOL) franchise.

Fluxo's League of Legends roster:

• Tay
• Disamis
• Hauz
• Brance
• jojo
• Turtle (head coach)
• ONMETA (assistant coach)