Shikenso Analytics becomes a partner of Team Vitality

French esports organization Team Vitality has announced a partnership with German data analytics and analytics company Shikenso Analytics. As part of the deal, the club will use the company's tools to improve its understanding of activations and the performance of ongoing deals with partners.

Team Vitality is a standout player in the esports scene and has a strong foothold in the industry. We are honored to partner with such a powerful company as Team Vitality and we are grateful that they have complete confidence in our ability and product.

Arvin Fallah Shirazi, CEO of Shikenso Analytics

Using a media partnership analysis and evaluation approach, Shikenso Analytics will provide Team Vitality with insight into how partner brands are integrating. As a result, the French esports organization will be able to measure the performance of partners, allowing the brand to make better data-driven decisions.

Together with this deal, Team Vitality reportedly wants to strengthen its strategy by integrating high-tech solutions. Shikenso Analytics will provide the organization with its AI-based solution that tracks affiliate deals across streaming and social channels.

Shikenso Analytics has grown significantly in the esports market in the past year, partnering with organizations such as Astralis, EXCEL ESPORTS, PGL, ReKt Global, KOI, Eintracht Spandau, BIG and Acend.

The French club is currently working with partners such as adidas, Samsung, Philips, Secretlab, Kingston FURY and Garnier. In addition, the organization recently signed a three-year agreement with sportswear manufacturer hummel. Last fall, the club signed a deal with the betting company GG.BET, extended its partnership with Philips Monitors, and also opened its own hub on the FACEIT platform.