hummel becomes a technical partner of Team Vitality

French esports organization Team Vitality has announced a partnership with Danish sportswear manufacturer hummel. As a result, the company will become the club's technical sponsor for the next three years.

Nicholas Maurer, CEO and co-founder of Team Vitality: "We are delighted to welcome hummel as Team Vitality's new equipment supplier for the next three years. I am honored to have the opportunity to write the history of our tenth year together based on strong esports values. We will do our best so that 2023 will be an exceptional year for our players and that this collaboration will shine in the best international competitions."

Team Vitality will introduce a new club uniform to be used by the teams in the new competitive season. In addition, the parties launched the "Let's Play Together!" campaign, which the parties say "reflects the values and positioning of brands built around team spirit and performance."

Allan Wad Nielsen, CEO of hummel: "The esports industry is experiencing tremendous growth, not only in terms of active players and fan communities, but also the associated merchandise market. That is why we are very proud to have joined forces with Team Vitality, which is one of the best in the world and enjoys a huge fan base both domestically and globally. We are truly impressed with their professionalism and performance and we look forward to growing our partnership for the benefit of our communities."

The French club is currently working with partners such as adidas, Samsung, Philips, Secretlab, Kingston FURY and Garnier. In autumn, the organization made a deal with the betting company GG.BET, extended its partnership with Philips Monitors, and also opened its own hub on the FACEIT platform.

In turn, hummel also cooperates with the Danish organization Astralis, as well as football clubs Everton, Southampton, Real Betis and Saint-Étienne.