Giants Renews Partner Deal With KitKat

Spanish esports organization Giants has announced the renewal of its partnership with Nestle's KitKat brand. It is noteworthy that the parties have been cooperating for the third year in a row, and now they intend to expand their interaction. As a result, KitKat will remain an official Giants partner, while the brand's logo will remain on the organization's jersey, social media, and physical and digital media channels.

Pablo Canosa, Giants Commercial Director: "We continue to be proud of KitKat's trust, as it is synonymous with the fact that we are doing a good job, that the connection between our fans and KitKat is getting closer and closer, and that we will be able to take a moment to enjoy game."

For the first time, the parties entered into a partnership agreement in 2021, when the Spanish organization was still cooperating with Vodafone. In the same year, the organization entered into a deal to promote Nestle's Nesquik brand.

Carla de Civatte, Head of Nestle's chocolate division in Spain: "KitKat embodies the passion of this industry and that is why we want to continue to offer the best content. We are happy to continue working in the Giants family for the third year in a row. We want to support the team to become Superliga champion again LVP and we're confident in that. We know that young people in this community enjoy their vacation every day, so we're going to guarantee it for another year."

KitKat is currently one of the longest-running and most established brands in the esports industry thanks to this alliance and its presence in Riot Games' various League of Legends championships.