Setex Technologies is a new partner of the Pittsburgh Knights

North American esports organization Pittsburgh Knights has announced a partnership with adhesive products maker Setex Technologies. As part of the deal, the parties will cooperate in promoting a line of sticks for joysticks.

Paul Glass, CTO and Director of Consumer Products at Setex Technologies: "We're thrilled that our work with influencers has quickly established us in the gaming community. Our partnership with Knights will take our work with gamers to the next level by building connections with To Knights fans and followers across the country and beyond, Setex is celebrating the partnership with the upcoming release of its black and gold sticks, the official colors of the city of Pittsburgh and its professional sports teams, including the Knights."

Setex Technologies becomes the ninth partner of the organization, which also partners with Zippo and Boost Gaming, among others. The deal is the organization's second partnership in 2022 after an agreement with blockchain company Theta Labs, with which the Pittsburgh Knights launched the NFT collection.

James O'Connor, President of the Pittsburgh Knights: "Knights love to come together and celebrate the best that Pittsburgh has to offer in sports, entertainment and technology. Setex Technologies is a company that talks about all of these things - their products are designed for everyday, and for professional players, and we are proud to partner with another innovative team in Pittsburgh."

In turn, this partnership becomes a first for Setex Technologies in the esports industry. The deal is reportedly aimed at "raising awareness of innovative gaming sticks" in the North American market. To do this, select Pittsburgh Knights content makers will be supporting products on social media and livestreams.