KFC becomes a partner of 00NATION

Norwegian esports organization 00NATION has announced a partnership with fast food restaurant chain KFC. It is noteworthy that the deal is timed to coincide with IEM Rio Major 2022 CS:GO, from which, by the way, the Brazilian team has already left.

The agreement is valid until the end of the championship and includes branding on the team jersey, marketing activation with 00NATION players in Rio de Janeiro and posting special content on social networks.

Ricardo Sinigaglia, esports director at 00NATION: "In addition to the support and structure, this partnership also brings great credibility to an organization that is always looking for the best partners and offering the best conditions for our players."

00NATION was originally a Norwegian organization that rebranded from Nordavind last September. However, Brazil is also one of the club's main assets, where the club's key squads are concentrated.

Recall that recently the organization announced the conclusion of deals with the betting company Parimatch and the global brand of sportswear Adidas, as well as previously worked together with Redragon. In turn, the KFC network also cooperates with clubs such as OR Esports and Talon Esports. In addition, the company recently made a deal with the Argentine organization Leviatán Esports.

The Brazilian CS:GO roster of 00NATION managed to leave IEM Rio Major 2022, where they took the last place after three losses at the Challengers stage.