GRID renews partnership with WePlay Esports

Ukrainian tournament operator WePlay Esports has announced the renewal of a partnership agreement with the GRID Esports eSports platform. As a result, GRID Esports will become the exclusive official media partner of WePlay Esports and will support all of the company's content across all data use cases. The agreement is expected to last for several years.

The partnership between WePlay Esports and GRID Esports was originally signed in 2021 and then renewed in February 2022. It is reported that the platform will continue to provide the tournament operator with data management, distribution, monetization and integrity services for its data and live content. In turn, WePlay Esports noted that this expansion will improve interaction with fans and generate new sources of income.

Kyle Friedman, Director of Business at WePlay Esports: "The use of data is critical to the success and security of any esports event, and GRID is the best in the business. Esports is our shared lifeblood and it's great to know that we have a partner so just as passionate about our industry as we are."

Recently, GRID Esports has expanded its partnerships with other well-known tournament operators such as BLAST, Starladder and PGL. Previously, WePlay Esports and GRID Esports worked on organizing and hosting WePlay AniMajor in 2021.

Note that a little earlier, the tournament operator WePlay Esports officially announced the WePlay Academy League Season 6 — the championship will be held online from October 10 to November 20.