Gel Blaster partners with Oxygen Esports

North American esports organization Oxygen Esports has announced a partnership with toy maker Gel Blaster to create an in-game skin for Rocket League.

The Oxygen Esports-branded vehicle, now featuring the Gel Blaster logo, will be available for purchase in-game ahead of the start of the upcoming 2022-2023 RLCS season in October. The deal also reportedly covers activations on the club's social media.

Murph Vandervelde, President and Co-Founder of Oxygen Esports: "We are thrilled to be able to work with Gel Blaster as part of our growth in Rocket League. It is a pleasure to work with like-minded partners, redefining the next generation of entertainment and entertainment. At Oxygen Esports, we are committed to informing our players and fans that while gaming is fun, staying active is paramount to staying healthy and maximizing game performance."

The toy maker recently began selling its product in retail stores, and the partnership with Oxygen Esports marks the first time Gel Blaster has actively sponsored an esports organization. Both Oxygen Esports and Gel Blaster noted that this partnership is meant to showcase the importance of physical activity.

Steve Starobinski, CEO of Gel Blaster: "Working with a market leader like Oxygen Esports and their rosters has been an incredible experience. They really relate to the future of the game and the evolution of global esports. With our recent launch at retailers like Wal- Mart, Target, Bass Pro and more, we are so excited to connect with the world's video game enthusiasts and athletes in such an authentic way."

The Oxygen Esports organization also revealed that it will provide new details about its future next week. At the same time, details of the appearance of the car in Rocket League will appear.