paiN Gaming extended the agreement with TIM
Brazilian eSports organization paiN Gaming has announced the extension of its sponsorship agreement with telecommunications company TIM for a third year. The company has also reportedly signed two paiN Gaming talents, streamer Gabriel Santos and player dyNquedo, to serve as TIM ambassadors.
Thomas Hamens, CEO of paiN Gaming: "Our script promotion work needs strong brands on our side and it's great to continue to work with TIM on our sponsor team."
Together with Santos and Miranda, paiN Gaming will be promoting TIM Live by showcasing the brand on the League of Legends jersey and on social media.
Fabricio Bindi of TIM: "Social media participation has been instrumental in renewing the agreement. All social activities always generate very positive interactions with the gamer audience. Now that Santos and Miranda deliver this content, we will reach even more people. These are two very important figures in the esports scene and we are proud to have them with us."
In addition to the sponsorship fee, TIM will provide paiN Gaming's gaming office with the company's internet services, with a focus on training and online tournaments. Note that the company remains part of the organization's commercial portfolio for the third consecutive year, comprising BMW, Motorola, Subway and JBL.
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