G FUEL partners with Sentinels

North American esports organization Sentinels has announced a partnership with energy drink brand G FUEL. As part of the deal, the brand will sponsor a series of content from Sentinels called "unSENsored" that will be released on YouTube. In addition, the parties will launch a number of co-branded products.

Rob Moore, CEO of Sentinels: “G FUEL is a staple in the gaming and esports landscape, so we anticipate great success with this partnership. Fans and the esports community at large will be able to connect to Sentinels on a deeper level with “unSENsored” ".

The premiere took place on April 7 and showed a number of Teamspeak teams from the Sentinels. Note that the eSports organization is currently represented in Fortnite, Apex Legends, League of Legends: Wild Rift, VALORANT and Halo disciplines.

Cliff Morgan, founder and CEO of G FUEL: "I've admired the dominance of the Sentinels over the past few years and I'm excited to see us help grow the club. Their desire to connect with their fans and compete at the highest level makes them the perfect choice for the G family." FUEL".

Sentinels becomes the latest organization to join forces with G FUEL. Over the past year, the brand has teamed up with clubs such as Ghost Gaming and expanded partnerships with Tribe Gaming and Tempo Storm.