WePlay Esports and GRID announce partnership renewal

Tournament operator WePlay Esports, owned by WePlay Holding, and GRID Esports, the official esports and gaming data platform, have renewed their exclusive esports data partnership for a third year. As part of the upgraded deal, GRID will continue to provide state-of-the-art data integrity and security services. In addition, the deal will focus on data management, distribution and monetization.

Valentin Shevchenko, Head of Business Development at WePlay Esports:"Our goal for 2022 is to continue expanding our portfolio to include more genres and focus on organizing themed events. And in all our initiatives, we want to continue to innovate and improve the quality of WePlay Esports data. Partnership with GRID allows us to make the most of our media assets and enhances the branded quality of WePlay Esports broadcasts."

Last year, GRID supported the most watched esports events hosted and broadcast by WePlay Esports. The partnership covered all of the operator's CS:GO and Dota 2 tournaments, as well as key Russian-language broadcasts, including PGL Major Stockholm 2021.

Charlie Hanley-Nicholls, Purchasing Director, GRID Esports:"At GRID, we are committed to building long-term relationships with partners. Our collaboration with WePlay Esports shows what it's like to be a win-win partnership. Over the past two years, WePlay Esports has improved the quality of broadcasts and enhanced the interactivity of esports We are thrilled to continue to help WePlay Esports leverage data and provide them with the assets that help them stay at the forefront of streaming innovation."

Recall that earlier GRID Esports extended its partnership agreement with other tournament operators Epic Esports Events and BLAST Premier.