Immortals enters into an agreement with Bitstamp

North American esports organization Immortals has announced a three-year partnership with cryptocurrency exchange Bitstamp. As part of the deal, Bitstamp will become the organization's official cryptocurrency exchange, as well as a "Founding Partner" of the club. The parties also intend to cooperate in a number of activations, including the creation of a new team of content creators.

Immortals and Bitstamp will reportedly be working on three massive initiatives. One of them is Team Bitstamp, a team of content creators who will act as Bitstamp ambassadors and host giveaways and live streams aimed at promoting the cryptocurrency.

Jordan Sherman, Immortals CEO:"It's a priority for us as an organization to show ourselves to and benefit our community through innovative partnerships like this with Bitstamp, the world's oldest crypto exchange. This partnership will further empower Immortals fans with real, tangible advantages that bridge the crypto and gaming worlds."

The second project is called "Immortals Invasion", which is a set of activations that are planned for the 2022 League of Legends World Championship in North America.The third joint project was the "LCS Trigger Program", a rewards program for LCS viewers.

The parties expect the partnership to allow Immortals to explore future crypto integrations and NFT activations. Both organizations also highlighted the importance of cryptocurrency education as one of the main aspects of the partnership.