FaZe Clan Announces NFL Collaboration Ahead of Super Bowl

North American esports organization FaZe Clan has announced a partnership with the NFL ahead of the Super Bowl. As part of the collaboration, the parties will conduct a series of content activations and collaborations with brands to survey audiences and promote cultural convergence between traditional sports and gaming communities. In addition, FaZe Clan and the NFL will create co-branded content.

Xavier Ramos, Vice President and Head of Marketing at FaZe Clan: "Our ongoing work with the NFL is a great example of FaZe Clan delivering content and activations that respond to the passions of our fans and talent. In addition to many successful collaborations in the past, There is mutual appreciation, support and organic friendship between FaZe Clan talent and NFL players across the League."

Recall that FaZe Clan and the NFL became partners for the first time in 2019. Then the parties cooperated within the framework of the NFL Draft, and also functioned within the League. On February 12, FaZe Clan and the NFL will host a co-branded football game during the Super Bowl. The game will have charitable overtones, donating $50,000 each.

Ian Trombetta, VP of Social Media, Influence & Content Marketing at the NFL: "Gaming continues to be a major pillar of the NFL's broader strategy and we are excited to announce a joint marketing initiative with FaZe Clan starting with a joint football in this year's Super Bowl. In addition, expanding our partnership will include first-ever activations and initiatives during the 2022-2023 season to reach casual Gen Z fans."

As part of the renewed partnership, FaZe Clan and the NFL will work together to embed the organization's talent into co-branded content and events, as well as identify opportunities to connect influencers, content creators, professional esports athletes and celebrities to the League. FaZe Clan and the NFL will also work together to create original co-branded content and consumer products.