BIG extends partnership with Backforce until 2025

German esports organization BIG has announced the extension of its partnership with gaming chair manufacturer Backforce until 2025. The agreement, which has been extended until June 2025, provides for the cooperation of the parties in a number of new planned activations, the details of which are yet to be disclosed.

Daniel Finkler, CEO of BIG: "I am delighted that our partnership with Backforce has been extended ahead of schedule until mid-2025 after three years of successful collaboration. High quality and ergonomic gaming chairs are extremely important to our professional gamers and Backforce has been able to set new standards in this important market segment. In the past, especially during lockdown, we were able to celebrate our biggest achievements with Backforce chairs. Now we look forward to the years ahead and a successful collaboration with Backforce CEO Stefan Krumme and the Interstuhl team from Thieringen."

Note that Backforce first entered the market in 2019 and has since partnered with BIG, Hertha BSC, German streamer Unge and GamerLegion.

Stefan Krumme, Head of Backforce: "We are pleased to extend our contract with BIG 6 months early for an additional three years. BIG has an unparalleled track record of promoting young talent and achieving success across multiple disciplines. Our goal must be to deliver the best possible performance ".

Throughout the partnership, BIG and Backforce created several types of content. With the help of the brand, BIG has released content series such as "Backstage with Backforce", "Backforce Mean Tweets" and "Back in Time with Backforce". The parties have announced that there are plans to create more content of a similar nature.