ORDER rebranded

The Australian eSports organization ORDER announced a rebranding, during which the colors were changed, as well as the club logo itself.

Since we started in 2017, we have dedicated ourselves to disrupting and shaping the future of gaming. Our logo was a five-pointed star enclosed in a circle. That meant having five players on our original League of Legends team and the fact that we were focused on the future. We chose bold red as the main color to make our players and fans feel like an army.

Our goal with the rebrand was to maintain the spirit of ORDER while evolving to open up new possibilities. We still have the same team from 2017, but we are bringing in new creators and creatives to grow the brand. We look to the future, but we also look into the maelstrom of digital culture. Our players are constantly redefining the boundaries of what is possible, creating moments that will forever remain in your memory. If red means army, then purple means magic. And we're not just here to win tournaments and publish content, we're here to create magic.

The ORDER organization is currently represented in key esports disciplines including CS:GO, League of Legends, PUBG and VALORANT.