North American esports organization Evil Geniuses has announced the appointment of Crystal Hauserman as Global Head of Marketing. Hauserman joins Evil Geniuses after holding senior positions at WarnerMedia and Fullscreen.
Nicole Lapuente Jameson, CEO of Evil Geniuses: “Crystal Hauserman has all the personal and professional qualities that we strive for as the leader of Evil Geniuses. Her deep roots and knowledge of traditional entertainment will help shape the future we envision for Evil Geniuses as a brand. and her unwavering commitment to excellence will bring big ideas and a new perspective to see new opportunities that will help us grow the EG organization. "
Hauserman spent fifteen years in the entertainment industry, previously leading Fullscreen, which launched its first marketing partnership function and secured partnerships with the brands Lyft, Bumble, Google and Red Bull.
Crystal Hauserman, Global Head of Marketing, Evil Geniuses:"Evil Geniuses and the company's courageous leader, CEO Nicole Lapuent Jameson, are unwavering in their quest to create a value-based gaming entertainment organization and disrupt an industry that, in all fairness, needs some change. ".
After acquiring Fullscreen AT&T in 2019, Hauserman spearheaded WarnerMedia's digital transformation and developed Gen Z campaigns for subsidiary brands including HBO Max and DC Entertainment.