Steve Birkhold becomes CEO of XSET

North American esports organization XSET has announced the appointment of Steve Birkhold as CEO of Merchandise and Licensing. In his role, Birkhold will bring his experience and skills to the relevant division of XSET. In addition to his leadership role at XSET, Birkhold will also serve on the XSET advisory board.

XSET co-founder Will Eddins, formerly director of merchandise and licensing, will move to the position of chief creative officer. Through his new role, he will oversee all creative strategies in the company.

Greg Selko, Co-Founder and CEO of XSET: “We are delighted to have one of the most respected names in the fashion world join our team. Steve's experience in this area is ideal as we continue to scale, deliver and define trends for other organizations to follow. "

As CEO of XSET, Birkhold will share his experience in supporting the organization's sales, fashion and design team. Together they strive to create an innovative approach to the fashion of the playful lifestyle.

Prior to joining XSET, Birkhold has over 30 years of experience in global fashion. He has worked with brands such as Diesel, Lacoste and BEBE. In addition, Birkhold has more than ten years of senior management positions at VF Corporation, with a focus on Lee Jeans, Nautica Jeans and Earl Jeans.