BLAST Premier Announces Cooperation with SteelSeries

Tournament operator BLAST Premier has announced a multi-vector partnership with Danish hardware manufacturer SteelSeries, under which the brand will host a series of CS: GO -related promotions at BLAST-sponsored events.

As a result of the agreement, SteelSeries will hold promotions during the BLAST Fall Showdown and then during the BLAST Fall Finals. Events will include fan engagement initiatives and giveaways. In addition, the manufacturer will receive a seat at the event itself in Copenhagen.

Oliver Clarke, Head of Brand Partnerships at BLAST: “It's an extremely exciting time for BLAST Premier with the start of our fall season and the imminent return of fans and arena events ahead of the Fall Finals in November in Copenhagen. We are delighted to welcome such an established global brand. like SteelSeries and we have some interesting partnership plans during this period. "

Recall that for the first time BLAST and SteelSeries collaborated during the BLAST Pro Series Copenhagen 2019. The parties also collaborated on last year's Dota 2 Bounty Hunt tournament.

During 2021, the organizer has already signed a number of partnerships with Bondly and Coinbase, and also launched its first APEX Legends BLAST Titans tournament.