We Are Nations teams up with Valve

Valve has announced a partnership with esports merchandising company We Are Nations. As part of the agreement, We Are Nations will supply a full range of merchandise for The International (TI10).

Subject to the terms of the agreement, We Are Nations is responsible for creating the official branded apparel and accessories associated with the event. The collection will be sold at retail both at the event in Bucharest and through a special online store.

Patrick Mahoney, Co-Founder of We Are Nations: “Working with Valve on TI10 has been on my list since we started esports merchandising. It's a massive event, one of the largest in the world of esports, and it really helps to prove the point that esports as a global sports and entertainment industry is worthwhile. It is an added bonus that this is one of our first events since the coronavirus. "

As a reminder, The International will take place in Bucharest, Romania, from October 7 to 17 at the National Arena. This year the event is being held for the tenth time, and for the first time since 2011 it returns to Europe.

We Are Nations also recently launched a zero-profit collection in partnership with Immortals and joined Esports Fashion Week.