Dusty becomes Cloud9 partner

North American esports organization Cloud9 has announced a contract with Icelandic esports organization Dusty, making it its exclusive partner during the 2021 League of Legends World Championship.

As a result, Dusty will provide services, logistics and advertising to Cloud9 for the tournament taking place in Reykjavik, Iceland.

Asbjorn Daniel, CEO of Dusty:“We're thrilled to be working with an industry giant like Cloud9. The partnership is a testament to the hard work that everyone involved with Dusty has gone through and has all the necessary components to further accelerate our rapid growth. In my opinion, this collaboration recognizes the fact that esports is truly limitless and reinforces our belief that an Icelandic organization can create a truly differentiated brand in this market globally. "

According to the press release, the two organizations will collaborate on multiple media platforms to increase the value of the partnership.

Founded in 2019, Dusty is one of Iceland's leading esports organizations and is represented in disciplines such as CS: GO, League of Legends and FIFA.