Kingston FURY becomes Cloud9 partner

North American esports organization Cloud9 has announced a partnership with the Kingston FURY brand. Through the partnership, Kingston FURY will become the Official RAM Partner for Cloud9 esports teams.

FURY is a sub-brand of Kingston focused on the production of RAM modules, solid state drives and memory cards. Since the sale of HyperX to HP this year, FURY has become the only Kingston brand. For now, the FURY branding is reserved for high-performance RAM modules designed for gaming PCs.

Cloud9, a leading esports organization that joins a number of Kingston FURY-backed teams. These include the Russian organization Virtus.pro, as well as the European esports organization Team Liquid.

Craig Tilmont, Senior Director of Marketing, Kingston:"Kingston continues to engage in the esports and gaming community with products specifically designed for gamers and tech enthusiasts. We are thrilled that Cloud9 will showcase the next generation of Kingston FURY memory in its gaming systems."

The parties announced that the partnership will be associated not only with the supply of RAM modules to the players. Additional planned activations were also announced, such as the distribution of exclusive gifts and the creation of a series of video content.