XTRA Gaming partners with Razer

Fortnite North American team XTRA Gaming has partnered with gaming brand Razer. The multifaceted deal will cover the production of branded content and social media initiatives across all gaming platforms owned by XTRA Gaming.

The partnership also includes performances by esports players from XTRA Gaming and meetings at RazerStore. In addition, the deal includes exclusive partnerships and other initiatives that have yet to be announced.

As part of an initial partnership with Razer Customs, the brand will be producing branded phone cases, mouse pads and gaming mice from XTRA Gaming. The products will be showcased for the first time at Razer's flagship store in Las Vegas, where the XTRA Gaming team will be attending the meeting.

According to the press release, branded merchandise aims to reflect the diversity and inclusiveness that the organization is based on. In addition, XTRA Gaming will work with Razer's R&D teams to test new products ahead of public launches.

It is reported that Subnation Media, an esports entertainment holding company that acquired a stake in XTRA Gaming in January 2021, will use its internal resource network to assist with the marketing, events and content production involved in this partnership.