Crypto.com Launches OG: A New Prediction Market

Crypto.com, one of the leading cryptocurrency platforms, has officially announced the launch of OG, a new era of prediction markets specifically tailored for sports fans. As stated in the company's official post on X,

"We're excited to officially unveil a new era of prediction markets for sports fans with the launch of OG! Make your predictions now at https://og.com/".

This move by Crypto.com highlights the growing interest in prediction markets within the crypto sphere, where users can bet on the outcomes of sports events using cryptocurrency. OG is positioned as a platform that combines the thrill of sports with decentralized finance, allowing fans not just to cheer, but also to earn on their predictions. The launch comes amid a boom in similar markets, which already cover not only sports but also politics, crypto prices, and other events.

Why Are Prediction Markets So Popular in Crypto?

Prediction markets have exploded in popularity in the crypto industry due to several key factors. First, they are based on the principle of "skin in the game," where participants stake real money on their beliefs, incentivizing accurate forecasts. This makes them a more effective tool for aggregating the collective wisdom of the crowd, often outperforming traditional polls or expert opinions. Research shows that such markets provide real-time forecasting with high accuracy, as prices adjust instantly based on new information.

In the crypto sphere, popularity is amplified by decentralization: blockchain-based platforms like Polymarket or Kalshi allow trading tokens that represent event probabilities without intermediaries. They are used for predicting crypto prices, industry events (e.g., ETF approvals), or even geopolitical events. The growth in trading volumes, from billions to potential trillions of dollars by the end of the decade, is linked to investors seeking alternative ways to earn during market downturns, where results are felt immediately and personally. Additionally, improved interfaces and accessibility make them appealing to the mass user, and data from these markets is already cited in mainstream media like CNN.

While there are discussions around insider trading and regulation, prediction markets demonstrate real product-market fit, especially in 2026, as they evolve from niche experiments to global forecasting tools. They are not just gambling, but a powerful mechanism for assessing probabilities, making them an integral part of the modern crypto ecosystem.

We've written extensively about various prediction markets on our site, where you can find detailed reviews of platforms like Polymarket, Kalshi, and others.