WLFI, Associated with the Trump Family, Launches Crypto Lending Platform

This move marks the entry of the Trump-associated project into the decentralized finance (DeFi) sector, where users can provide assets as collateral to obtain liquidity or earn on loans.

According to information from the official WLFI website, the platform integrates DeFi with traditional finance (TradFi), offering a stable, secure, and transparent system. The Trump family owns approximately 38% of shares in the holding company and 22.5 billion $WLFI tokens, and also receives 75% of profits from token sales after deducting expenses. No member of the Trump family holds executive positions in the company, but their influence on the project is evident.

WLFI Markets operates on the basis of the decentralized Dolomite protocol, allowing users to borrow and provide collateral for assets such as the stablecoin USD1 (pegged to the US dollar), $WLFI, ETH, cbBTC, USDC, and USDT. The platform is already available in a web version, with a mobile app and rewards system planned for the near future. The total capitalization of the USD1 stablecoin reaches $3.4 billion, making this initiative one of the largest launches in crypto lending recently.

The launch has generated significant interest in the crypto community. The Dolomite token ($DOLO) rose by 89.5% after the announcement, and $WLFI also showed positive dynamics. Experts note that this step reflects the growing demand for transparent crypto loans amid an improving regulatory environment in the US. WLFI also plans to apply for the creation of a crypto bank for USD1 under the supervision of the OCC (Office of the Comptroller of the Currency).

The project positions itself as a bridge between traditional and decentralized finance, with an emphasis on community governance through $WLFI tokens. However, access to services is restricted in some jurisdictions, and the company does not have licenses for exchanging or lending digital assets.