WhiteBIT Launches Its Own Counter-Strike Team Led by Legendary Coach kane

W Group, the fintech ecosystem behind WhiteBIT and white.market, has officially entered competitive esports with the launch of WhiteBIT Team (WBT). The new organization begins its journey with an all-Ukrainian Counter-Strike roster coached by Mykhailo "kane" Blagin, a Major-winning veteran best known for his work with Gambit Esports and NAVI.

Despite only now being officially unveiled, WhiteBIT Team has already recorded several strong tournament results. The squad won Stage 2 of the UESF Ukrainian Championship 2026, secured a top-four finish at the ESEA League Season 57 Europe Finals, and qualified for European Pro League Series 8.

W Group says its long-term ambition is to develop the roster into a Counter-Strike Major contender and establish the organization among the world's leading esports teams.

The launch builds on W Group's existing presence in both sports and gaming. WhiteBIT currently partners with FC Barcelona and Juventus, while white.market has maintained long-standing collaborations with FACEIT, NAVI, and Maincast.