The MongolZ Launch Their Own Ice Cream as Popularity Soars in Mongolia

The MongolZ continue to cement their status as one of Mongolia’s biggest cultural icons. Following a string of strong performances on the international Counter-Strike 2 stage, the organization has now become the face of a brand-new ice cream line that has officially launched across the country.

The new product features The MongolZ players on its packaging and is being promoted with the slogan “Keep it Cold.” The campaign also encourages fans to enjoy the treat while supporting the team, with advertisements stating: “Even tastier, even more fun… Watch every MongolZ match with MongolZ Ice Cream.”

Each serving is priced at 3,900 Mongolian tögrögs (approximately $1.10 USD), making it an affordable way for fans to show their support. While esports partnerships have become increasingly common, an official team-branded ice cream line is certainly among the more unusual collaborations seen in the industry.

This latest partnership comes shortly after another high-profile collaboration involving the organization. Recently, we reported on The MongolZ and GOBI Cashmere, which unveiled one of the most distinctive fashion collaborations in esports, further highlighting the team's growing influence beyond competitive gaming.

Over the past few years, The MongolZ have evolved into genuine national celebrities. Their matches regularly attract millions of viewers during major tournaments, and they consistently rank among the most-watched sporting broadcasts in Mongolia.

Although the team recently endured a disappointing campaign at IEM Cologne 2026, their popularity remains stronger than ever. Despite the setback, The MongolZ continue to be one of the most recognizable names in Asian Counter-Strike and a true cultural phenomenon in their home country.