Buy Mayo, Play with FalleN: Hellmann’s Sends Fans to IEM Rio 2026

Hellmann’s has unveiled an unusual promotion aimed at Counter-Strike 2 fans, offering a chance to attend IEM Rio 2026 — all by simply purchasing mayonnaise.

The campaign, titled “Showmatch Irresistível,” will send eight lucky winners to Rio de Janeiro with all expenses covered, including flights, accommodation, meals, and full access to the event.

The standout reward is the opportunity to take part in a showmatch alongside FURIA stars Gabriel “FalleN” Toledo and Danylo “molodoy” Holubenko.

To enter, participants need to buy any flavored Hellmann’s mayonnaise (herbs, cheese, bacon, barbecue, or garlic) in squeeze packaging and register their receipt on the official website. Each purchase counts as an entry, meaning the more you buy, the higher your chances of winning.

The entry period runs from March 16 to April 1, with winners set to be announced on April 8. The showmatch itself will be held at the Intel booth during the tournament and broadcast online.

IEM Rio 2026 is shaping up to be Brazil’s biggest CS event of the year, scheduled for April 13–19. The tournament will feature 16 teams competing for a $1 million prize pool, and tickets for the arena sold out within hours, underlining the massive hype around the event.

In short, Hellmann’s took a straightforward approach: if you want to play alongside FalleN, start by buying mayonnaise.