Astralis Announces Partnership with ComeOn Group Starting in 2025

Danish esports organization Astralis has announced a new partnership with ComeOn Group, a leading iGaming operator, through its ComeOn! brand. The collaboration is set to begin in January 2025 and will focus on digital promotions and activations.

Partnership Details

Founded in 2010, ComeOn Group operates multiple betting brands across various international markets, including Denmark, where Astralis is headquartered. The company employs over 500 people across six locations, with its headquarters based in Malta.

As part of the agreement, the ComeOn! brand will be prominently featured across Astralis' platforms, which include:

• Social media channels
• Team events
• Gaming content

The primary aim of the partnership is to enhance brand exposure in key markets, particularly focusing on the Nordic region.

Strategic Goals

The partnership will allow ComeOn Group to further expand its presence in the esports betting market, a sector that continues to grow but remains highly competitive with numerous operators. By leveraging Astralis' wide-reaching influence and digital presence, ComeOn! aims to strengthen its position and connect with the esports audience more effectively.

This collaboration underscores Astralis' continued efforts to align with leading brands while offering unique engagement opportunities to its fanbase.