ESForce and Natus Vincere ended their partnership

Today, ESForce has announced on its official website that it will not renew a contract with the Ukrainian eSports organization.

All media rights and rights to sell advertisements in regard to Natus Vincere will be returned to Zero Gravity Group that is controlled by Alexander Kokhanovskyy.

Both sides of the contracts have remained satisfied with a partnership and the decision to end the partnership has been made by ESForce that wants to concentrate on their projects as well as by Natus Vincere that wants to develop without an outside help.

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The comment of Anton Cherepennikov, founder and co-owner, ESforce Holding:

«We are pleased with the cooperation we’ve had with Natus Vincere; over its course, we have been able to achieve a lot together. Upon our mutual agreement, a decision was made to not extend our partnership; the holding decided to focus on pursuing its own projects».

The comment of Alexander Kokhanovskyy, Zero Gravity Group owner:

«Working with ESforce Holding has been a major step in Natus Vincere’s development. We are now entering a new stage in our club’s history, in which I see greater opportunities for monetizing Na’Vi’s assets using our own resources».

The comment of Yevhen Zolotarov, CEO, Natus Vincere:

«We are convinced that independent development will have a positive impact on Na’Vi’s identification in the future. In the coming year, we will focus on improving our infrastructure for serving teams, and work on the quality and frequency of the content we release as well as its monetization; furthermore, we will work on attracting new long-term sponsorship contracts, both for Na’Vi as a whole and individual contracts for the club’s players».