Bsl Team Unveils Surreal New Trailer for Psychological Horror Sim Shop Crush

Ukrainian indie studio Bsl Team has released a brand-new trailer for its upcoming title, Shop Crush—an unconventional fusion of visual novel, store simulator, economic strategy, and psychological horror. Known for its bold artistic style and narrative-driven games, the Kyiv-based team continues to blur the lines between genres.

The developers have confirmed that a demo will soon be available in early access on Steam, with a full release planned for PC and additional platforms.

Welcome to a Shop Like No Other

In Shop Crush, players take on the role of a consignment store owner, managing the day-to-day business while uncovering unsettling truths. The game tasks you with maintaining a delicate balance between profit and reputation, all while interacting with a range of mysterious customers.

Success depends on your ability to analyze customer behavior, understand their preferences, and adapt to their patterns. But this is no ordinary shop sim—beneath the surface lies a disturbing psychological layer that unfolds through narrative twists and paintings with hidden meanings.

New Trailer Highlights Core Gameplay and Illusion Mode

The latest trailer showcases several core features, including:

• Trading and bartering systems
• Dialogue interactions with customers
• The enigmatic "Illusion Mode", where reality twists and surreal visual elements take over

This blend of storytelling and strategy aims to deliver a uniquely atmospheric experience.

About Bsl Team

Based in Kyiv, Ukraine, Bsl Team has built a reputation for developing experimental indie games with striking visuals and thought-provoking narratives. Shop Crush continues that tradition and is now available to wishlist on Steam.

With its mix of psychological depth, economic mechanics, and surreal art direction, Shop Crush is shaping up to be one of the most distinctive indie releases on the horizon.