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EGW-NewsGamingAll newsSustainable gambling: How green are casinos really?
Sustainable gambling: How green are casinos really?
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Sustainable gambling: How green are casinos really?

Casinos are an important leisure activity for many people. After all, gambling on site or online is not only a great way to switch off, but also a fun and potentially profitable time. However, the question of how green casinos actually are these days is becoming increasingly popular, especially in the current climate. In this context, however, a clear distinction must be made between digital and local casinos. After all, a Bet Casino login can have a completely different impact than a visit to the local arcade on the next street corner. We have taken a closer look at the environmental awareness of the casino industry!

Offline casino: Is the environment suffering from declining turnover?

Many operators of local casinos are facing the same problem: turnover has been falling for years. The main reason for this is the increasing demand for digital alternatives. Many gambling fans simply no longer want to make the long journey to the nearest casino and therefore prefer to embark on their next casino adventure online. However, there is no general answer as to whether the declining turnover of brick-and-mortar casinos can actually have an impact on the environmental footprint of the establishment.

In any case, there are a few things that operators can do to make their casinos more environmentally friendly. One of the main points is definitely the electricity used. After all, the premises in which the machines are housed are literal power guzzlers. But it's not just the energy used for the machines that can be an issue here, but also other aspects such as ventilation and heating. Environmentally conscious operators of amusement arcades therefore rely on solar panels, which are usually installed on the roof of the facility. Other measures can also be taken to improve the environmental footprint of a local casino. These factors influence the environmental balance:

  • Electricity and energy consumption
  • Packaging of food and drink sold
  • Material of the gaming machines
  • Selection of cleaning agents for cleaning

Operators are often responsible themselves

In contrast to online casinos, most local casinos are owner-operated and therefore not bound by the decisions of larger companies. For this reason, it is difficult to find exact figures on the environmental footprint of brick-and-mortar casinos. Ultimately, each operator can decide for themselves to what extent they want to promote the environmental footprint of their casino. In many establishments, there are therefore no clear guidelines on the extent to which environmental awareness should play a role in the choice of business strategy. Although the federal government spends considerable amounts each year on environmental protection, there is no guarantee that these investments will also be made at business level.

Which precautions are ultimately taken for greener gaming fun is therefore up to each business owner. Nevertheless, environmentally conscious casino fans can usually recognise from the outside whether this is an environmentally friendly casino. After all, notices and visible modifications, such as solar panels, give an immediate indication of the operator's attitude towards the environment.

Online casinos as a counter-example

Online casinos are inherently harmful to the environment. After all, they rely on processes that require a connection to the Internet and therefore generate a lot of energy that has to be used to operate various servers. On the other hand, digital casinos do not have any additional energy-intensive factors to monitor compared to their stationary competitors. As users only come into contact with the operator via the internet, issues such as cleaning the premises are completely eliminated.

At first glance, environmental awareness in the online casino sector therefore seems to be quickly categorised. However, the calculation is not that simple. After all, online casinos also have various options for minimising the energy consumption caused by their own services. In addition, there are various ways to at least obtain the energy consumed from green sources. Although this does not automatically reduce energy consumption, it does help to conserve resources and keep operations running sustainably.

Green online casinos: Do they even exist?

Compared to the operators of local casinos, online casinos advertise completely different advantages. For example, there is often a bonus on deposits and generally a wider range of different casino games. For this reason, the digital alternatives to the classic casino or casino are not necessarily forced to give themselves a green sign. After all, there are plenty of other things that online casinos can do to convince their users to register on their own platform.

Nevertheless, online casinos also have the opportunity to use a few strategies to tackle their own supposedly poor carbon footprint. Basically, the operators can only influence the amount of electricity they need to put the platform online. How users ultimately access their own offering is no longer within the control of online casino operators. In this way, online casinos can ensure a better carbon footprint:

  • Invest in reducing the ecological footprint
  • Use electricity from your own green source
  • Special deposit bonuses when using climate-friendly payment methods
  • Donation events and special tournaments with a sustainability theme

Social trend: the environment is all the rage

The current social trend shows just how important this topic could become for the gaming industry in the future. For some years now, it has been noticeable that more and more people have been campaigning for the environment and spreading this activism to their fellow human beings. This has resulted in a new target group that is increasingly focussing on companies and firms that adopt environmentally friendly business practices. In other sectors, the highly controversial phenomenon of greenwashing is already showing that users are willing to accept supposedly worse conditions for a purchase or service if, conversely, a green footprint is ensured.

Online casinos in particular could quickly adapt to this attitude of the ever-growing target group and try to address the relevant people through targeted campaigns. For example, the environmentally conscious behaviour of an online casino could be addressed on the homepage or even in the advertisements of the respective platform, which might make some users feel addressed and consider creating an account with this provider. It is therefore not unlikely that we will soon see some platforms incorporating this type of advertising into their own marketing programme.

Sustainability in the casino context: Are we about to see a new trend?

In conclusion, it can be said that the question of environmental awareness in the casino industry cannot be answered in general terms. After all, there are many different companies working in an industry characterised by relentless competition. However, if social developments take on similar environmentally conscious traits in the future, as the current situation suggests, it could well be that individual casino operators or digital gambling halls will seek to draw attention to themselves with an environmentally conscious business strategy.

At present, however, no provider is known to advertise its gambling services primarily with a green carbon footprint. So it will definitely be interesting to see what innovations the future will bring in this respect and how the majority of casino fans will react to the potential new focus in casino marketing. We are certain that this topic will gain significant momentum in the coming years.

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