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EGW-NewsEsportsAll newsCoca-Cola and State Farm reconsider Overwatch League partnership

Coca-Cola and State Farm reconsider Overwatch League partnership

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Insurance company State Farm and soft drink maker Coca-Cola are renegotiating their Overwatch League partnership with Activision Blizzard, according to an article in the Washington Post.

The two organizations made this decision following allegations of harassment and discrimination against female Activision Blizzard employees.

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In statements provided to the Washington Post, State Farm said it is "redefining its limited marketing relationship with the Overwatch League," and is requesting no ads to be shown during Overwatch matches this weekend. A Coca-Cola spokesman also told The Post, "We are working with our partners at Blizzard as we step back momentarily to rethink future plans and programs."

Note that Coca-Cola and State Farm are two of the seven sponsors currently on the Overwatch League site.

T-Mobile, another sponsor of the Overwatch and Call of Duty leagues, pulled out of official broadcasts last week. What's more, the CoD League New York Subliners have hidden the T-Mobile logo on their team jerseys. T-Mobile has also removed its logo from Chat Plat, a talk show that spans the Overwatch League. The company has yet to release its statement.

Recall that recently, Activision Blizzard employees staged a small coup for Blizzard Entertainment, while former Blizzard President Jay Allen Brack resigned on Tuesday.

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