FaZe Clan and McDonald's announced a partnership

North American esports organization and media company FaZe Clan are planning to release a series of content about diversity and inclusion in partnership with fast food chain McDonald's.

As one of the most popular formations in gaming and internet culture, FaZe Clan seemingly has an endless line of partners - both internet savvy and more traditional in approach - waiting to collaborate.

In its latest partnership announcement, FaZe Clan has partnered with global fast food chain McDonald's to release a series of videos focusing on diversity and inclusion.

FaZe Clan CEO Lee Trink: "At FaZe Clan, we continue to push diversity and integration to the forefront of our priorities and are proud to partner with an iconic brand like McDonald's."

According to a press release, the content series aims to tell the stories of some of the organization's members and their problems in gaming, to highlight "underserved and underrepresented youth."

Recall that in July, some FaZe Clan members were accused of fraud with a cryptocurrency issued in support of children. After that, the organization broke off relations with several bloggers before the investigation was completed, but still suffered reputational losses.

With the signing of Ewok and KaleiRenay, and now this diversity-focused content series with McDonald's, it seems the organization is looking to get rid of that image.