Gen.G and Jay Park announce song for LoL team

South Korean hip-hop artist and record label CEO Jay Park, production duo GroovyRoom and esports organization Gen.G have announced a new song titled "ALL IN" dedicated to the League of Legends team.

Arnold Hur, CEO of Gen.G:“I have been honored to work with one of the Korean hip-hop icons Jay Park, as well as incredible rising stars pH-1 and GroovyRoom. We have a history of working with Korean hip-hop hop artists as our players have always been big fans of Korean hip-hop.When we had the opportunity to meet Jay, our entire team was simultaneously shocked and grateful how much time Jay spent trying to understand what makes our players move, and show them so much respect for their passion. "

Jay Park is a rapper, singer, songwriter, producer, and entrepreneur who spends hours during the hiatus of the season educating Gen.G players about their passion for gaming. The result is a theme song for the organization's team in the League of Legends discipline.

Jay Park stated:"It's very intriguing to see young gamers train and go out to put everything on the line. I am always trying to explore new frontiers and I am honored to have the opportunity to do so with Gen.G. With 'ALL IN' I I wanted to say to make sure that you give her all your strength, whether you win or lose, you will not regret anything. "

The press release notes that the organization has worked diligently to keep the project a secret so as not to distract players at a critical time in the season. The organization also noted that players were shocked that a famous performer like Jay Park took the time to understand the importance of the LCK season to them.