NaVi and PUMA have entered into a partnership

The Ukrainian organization NaVi has entered into a partnership agreement with the global brand for the production of sportswear PUMA. The official announcement on the Born to Win website states that the contract is valid for 3 years.

PUMA will act as a technical partner for Natus Vincere. They will help the yellow-blacks create a new uniform that will be worn by the players of the organization next season.

Commentary by Alexander "nervo-" Pavlenok, Marketing Director of NaVi

It's hard to find a person in esports who has never heard of NAVI. So in sports, PUMA is one of the strongest and most recognizable brands. We are connected by a long history and bold decisions that were ahead of their time and influenced the further development of sports.

PUMA's mission is to be the world's fastest sports brand. In this, our plans coincide: there is no other way to survive in the rapidly developing e-sports field.

Expect cool joint drops and bright victories from us in the updated Pro Kit.

Commentary by Vladimir Gorobets, CEO of PUMA Russia & Ukraine

PUMA has been creating gear for the world's best teams and athletes throughout its history, and esports is no exception. We are pleased to become a technical partner of NAVI and thereby consolidate our position in this sport. We believe in the team's potential, we wish success and victories to the players and their fans.

PUMA is a brand with worldwide recognition. The company is the official partner of Manchester City, Milan, Borussia Dortmund, Neymar and other sports stars.