Evil Geniuses enters into agreement with Elysian Brewing
Seattle-based esports organization Evil Geniuses has announced a partnership with Elysian Brewing.
The two companies will work together to promote partnerships locally and internationally through marketing campaigns and branding on social media, streaming channels and EG's “Live Proud” platform.
The deal also stipulates that Elysian Brewing will become the official craft beer of Evil Geniuses, with a planned series of custom video content called "Open Space".
The financial terms of the deal with the Seattle brewery were not disclosed.
The Open Space series will be comprised of several parts that showcase the talents of Evil Geniuses' rosters in disciplines such as Dota, CS: GO and League of Legends. The promotion will be anchored around Elysian Brewing craft beer, Space Dust IPA.
The news of the brewery partnership comes after Evil Geniuses announced Bud Light as their official beer sponsor earlier this month.
Elysian Brewing joins other EG sponsors and partners including Secretlab, LG UltraGear, Monster Energy, Razer, Twitch, Bud Light, and Absolut vodka.
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