USAA Becomes Call of Duty League Presentation Partner

Call of Duty League has introduced USAA as its new partner.

The terms of the deal were not disclosed, except that the agreement was concluded for several years. USAA becomes Official Insurance Partner for the CDL Pre-Show Program as well as CDL Military Appreciation Week later this year.

This is the first USAA partnership with a professional esports league, although it has previously helped host amateur gaming events at military bases and has previously sponsored some work with Call of Duty Endowment, a nonprofit co-founded by Activision Blizzard CEO Bobby Kotick that aims to help veterans find a job.

USAA lead marketing manager Harvey Chang said the company signed the deal because it wants to raise awareness of its brand among military personnel and ultimately educate them about the various products it can provide them. Jack Harari, Vice President of Global Partnerships at Activision Blizzard Esports, noted that the average age of CDL viewers is 25, so this will help USAA reach a younger audience.

Chang and Harari both noted that they hope the partnership is mutually beneficial in that USAA can help increase CDL's visibility.