VBET becomes the title sponsor of Team Alliance

The Swedish esports organization Team Alliance has announced a partnership with the sportsbook and gaming operator VBET, becoming its title sponsor. This is the first esports partnership for a bookmaker. The financial terms of the partnership were not disclosed.

In addition to posting logos on team jerseys, VBET and Alliance will also host charity poker tournaments with members of the organization and other guests, co-produce content, and host promotions and events.

In November, Team Alliance launched the $ ALL Fan token on the Socios.com Fan Voting and Rewards app in partnership with digital currency Chillz.

Team Alliance is currently represented in disciplines such as Dota 2, Apex Legends, Super Smash Bros., Fortnite, and TrackMania.