Alliance teams up with Redd + E

Redd + E, the esports arm of the sports media agency Reddentes Sports, has launched a partnership with the Swedish esports organization Alliance.

The agreement will provide Redd + E with exclusive commercial rights to promote Alliance content and sponsorship agreements in Singapore, Vietnam, Malaysia and Indonesia.

Jonathan Berg, CEO of Alliance: “It hasn't been long since we started our expansion into Southeast Asia, and I am pleased to be in the region from day one. Our Wild Rift division is working and we have many interesting announcements with new divisions and projects planned for 2021 and 2022. I am delighted to partner with Redd + E. Our goals in this market are great and I am confident that this partnership is the beginning of a long and fruitful relationship. "

According to the press release, Alliance will work closely with Redd + E to develop the organization in Asia, and to ensure exposure and awareness of its teams and content outside of Europe. In addition, in the future, organizations may collaborate on uncertain activations in Southeast Asia.

Based in Singapore, Redd + E is a marketing agency that delivers smart and efficient solutions in both sports and esports. Agency services include media rights consulting, commercialization development, event consulting, project management, organizational consulting for sports associations, athlete management and marketing consulting. Previously, the agency invested in Team Flash, an esports organization.